As the chief executive, Alice Greenwald is responsible for the overall vision, financial well-being, management, and long-term sustainability and relevance of the 9/11 Memorial & Museum. From 2006-2016, Ms. Greenwald served as Executive Vice President for Exhibitions, Collections, and Education and Director of the Memorial Museum. In this role, she oversaw the articulation and implementation of a founding vision for the 9/11 Memorial Museum, managing its programming, collecting, exhibition, and educational initiatives.

She is the author of several articles on museum practice, Jewish ritual art, and various historical topics. Her book, The Stories They Tell: Artifacts from the National September 11 Memorial Museum, co-edited with Clifford Chanin and published by SkiraRizzoli, was cited in The New York Times as one of the best books about New York City published in 2013. She is also the executive editor and primary contributing author of No Day Shall Erase You: The Story of 9/11 as Told at the National September 11 Memorial Museum, the official companion volume to the 9/11 Memorial Museum, published by SkiraRizzoli in August 2016.