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Aurora Opinion Audit 2018

Aurora Opinion Audit 2018

To better understand Aurora’s impact globally, and the ways in which the world perceives Armenia and Armenians, the London-based New Place Consultancy, jointly with the Brussels-based Kantar Public Agency, conducted a public opinion survey in 10 countries - the US, Canada, Australia, France, Argentina, Sweden, Germany, Russia, Denmark, Greece.

 
The popularity of Aurora in the world and in the Armenian Diaspora has increased since 2016 (5%, 13%), reaching 8% and 15% respectively in 2017. In Armenia and Artsakh, nine out of ten respondents know about Aurora.
 
The majority of respondents in the world and in the Armenian Diaspora (Marguerite Barankitse - 60%, 62%, Dr. Tom Catena - 62%, 71%) as well as in Armenia and Artsakh, have heard about the first two Aurora laureates, the founder of Maison Shalom, Marguerite Barankitse (58%) and the only surgeon in the Nuba Mountains of Sudan, Dr. Tom Catena (67%).
 
Those surveyed around the world, including Armenia and Artsakh, all receive information about the prize mostly from television (71% in Armenia and Artsakh) and Facebook (44% in Armenia and Artsakh).
 
91% of the respondents from around the world, 100% of the respondents in the Armenian Diaspora have a positive attitude towards the Aurora Prize. 84% of respondents in Armenia and Artsakh agree, while the remainder said that they have no viewpoint on the award. 
 
50% of the total number of respondents in the Armenian Diaspora agree that Aurora has made Armenia more recognizable around the world. Four out of ten non-Armenian respondents and three out of ten Armenian respondents share the same opinion (in Armenia, Artsakh 29%, in the world (39%).
 
The majority of non-Armenians surveyed (59%), many more than Armenians in the Diaspora (25%) and in Armenia and Artsakh (34%), believe that Aurora promotes a positive image of Armenia.
 
Half of the respondents in Armenia and Artsakh highlighted the role of the Aurora Humanitarian Initiative and recognized its impact on Armenia (49%), while the rest were equally divided between those seeing no impact (25%) and those unconcerned about the topic (23%). One third and more of respondents believe that the prize has a great impact on Armenia's moral and ethical standing and on global humanitarian issues. (33%, 43%).
 
37% of respondents in Armenia and Artsakh, 52% in the Diaspora and 48% of respondents around the world believe the award can help prevent future crimes and violence.
 
Nearly half of the respondents in Armenia and Artsakh are proud that Aurora has paved the way for Armenia to enter the international arena, and one-fifth of respondents is proud that Armenians help others. Most (75%) agree with Aurora's vision that Armenians have a special opportunity and even a responsibility to show what it means to receive humanitarian assistance and give it back.